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Monday, March 9, 2009

Myrtle Beach's Hard Rock Park to re-open by Memorial Day

One of the Myrtle Beach area's most eagerly-followed stories in recent months has been the status of the (former?) Hard Rock Park. The Park opened in 2008 to great fanfare, but a slower than normal economy and some questionable decisions on behalf of management led to the bankruptcy of the original ownership group by the end of the year. The sale of the property has been finalized, and the ownership group seems to be doing all the right things... they've begun re-staffing, and have announced plans to be open by Memorial Day.

Two of the major criticisms of the park in its inaugural season were that the admission was too high and that there weren't enough activities and rides for small children. Most who visited (myself included) were impressed with the quality of construction and the high production values of the shows and rides, but without enough attractions for kids, it was going to have a tough time at any price. The new owners have promised to address these issues, and have announced an adult ticket price in the $30 range (significantly less than the $50-for-all-ages price last year.) We don't yet know the extent of the kid-friendly redesign, nor do we know if the Hard Rock name will remain (there are apparently ongoing negotiations in that regard,) but we'll keep you up to date as we hear the news.

With or without the park, there is certainly no shortage of things to do in the Myrtle Beach area, but we're wishing the park's new owners lots of success in the hopes that they'll add to that list.

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Myrtle Beach's Hard Rock Park to re-open by Memorial Day

Monday, March 9, 2009

One of the Myrtle Beach area's most eagerly-followed stories in recent months has been the status of the (former?) Hard Rock Park. The Park opened in 2008 to great fanfare, but a slower than normal economy and some questionable decisions on behalf of management led to the bankruptcy of the original ownership group by the end of the year. The sale of the property has been finalized, and the ownership group seems to be doing all the right things... they've begun re-staffing, and have announced plans to be open by Memorial Day.

Two of the major criticisms of the park in its inaugural season were that the admission was too high and that there weren't enough activities and rides for small children. Most who visited (myself included) were impressed with the quality of construction and the high production values of the shows and rides, but without enough attractions for kids, it was going to have a tough time at any price. The new owners have promised to address these issues, and have announced an adult ticket price in the $30 range (significantly less than the $50-for-all-ages price last year.) We don't yet know the extent of the kid-friendly redesign, nor do we know if the Hard Rock name will remain (there are apparently ongoing negotiations in that regard,) but we'll keep you up to date as we hear the news.

With or without the park, there is certainly no shortage of things to do in the Myrtle Beach area, but we're wishing the park's new owners lots of success in the hopes that they'll add to that list.

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